Imagine for a second that you are 18 years old. You're the typical fresh-out-of-high-school punk who just wants to mess around with girls and have a good time...only, you're also a savant at a particular craft. So gifted, in fact, that you are all but guaranteed to, at some point, be given the opportunity to perform this ability for an extremely lucrative career.
You are recruited to a college that specializes in that craft, given a full scholarship to master the craft, and are given a rather inclusive internship where you get to showcase your abilities in front of thousands of prospective employers. This is an amazing opportunity that is only enhancing the number of zeroes your first paycheck will have when college is finished.
You go to the campus store, and what do you see in the window? A big, ol' honkin' t-shirt with your smiling face on it. Thousands of students, and creepy adults, are causing the shirts to fly off the shelf. Every newspaper in the state is singing your praise for the immense amount of talent and attention you've given the school. Those t-shirts are now the highest selling item in the campus store.
And every single penny made off of your name and abilities is going to the school.
So one day, you take off your own t-shirt, sign it, and give it to the girl sitting next to you in chem. lab. She winks, you laugh, knowing that you're probably going to get laid by that girl in the very near future.
Only you've just been suspended from your internship, scolded by the school, and penalized by the state legislature because you sold your t-shirt and made a profit. You're future is ruined, your reputation tarnished, and the once free ride is now one with lots of shifty eyes. Because you attempted to cash in on your own fame, created and marketing by the school who is allowed to cash in on the same fame, you've been socially and professionally torn down.
Sound fair?
Welcome to the world of NCAA athletics, where even sports fans who don't care about major college sports know that the "system" of the NCAA is more screwed up than than Chris Johnson's teeth. Putting aside the easy target of the money grabbing, self serving joke that is the Bowl Championship Series, let's look at the way student athletes are treated: like cash cows.
By all regards, NCCA football is arguably the new "fourth major sport." The athletes are known before they even commit to a school, and once they do they are major discussions on ESPN and every other sports media around. Stadiums sell jerseys, video games are made, and other heaps of praise are showered on the players with all the revenue made off of these names and likenesses going back to the NCAA and the schools. If a student athlete, most of whom come from poor backgrounds, attempts to make a buck off of their own fame...they are suspended from their team and their reputations are dragged through the mud.
Case in point: A.J. Green, the consensus best WR in college football from Georgia. Green sold his own jersey, which was being sold for $50 in the campus store, to turn a little profit. He was suspended for six games and, in the era of "OH MY GOD!" sports journalism, got lumped in with student athletes who take booster money or accept gifts from greedy agents looking to get their feet in the door of a potential million dollar piggy bank.
I'm not in favor of paying student athletes. I think that's completely unjustified and unfair to students who are helping their campus and communities in other ways. You pay a college football player, you damn well be ready to pay engineering students while they intern as far as I'm concerned. However, it is completely unfair to disallow a student to make money, especially when the college that is admonishing them is doing the exact same thing. Call it "Do as I don't, not as I do, or else you'll be on your ass so fast your head will spin." If AJ Green or Tim Tebow or any other athlete can't make money on their own fame, then neither should the NCAA. No more jerseys or video games or ESPN shows. No more BCS bowl games and multi-million dollar TV deals for conferences or underhanded money grabbing for out of conferences games that will demand hundreds of thousands in TV ad money.
If the NCAA is allowed to blatantly make money off of their athletes...then the athletes should get to make money from playing in the NCAA.
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